The EU Enlargement Process Analysis - Free Essay Example

Sample details Pages: 11 Words: 3394 Downloads: 1 Date added: 2017/06/26 Category Statistics Essay Did you like this example? The aim of the group is to gain a first class mark. We want this report to represent our ability to work efficiently together in a group. We endeavoured to produce an end product, which is concise and thorough, highlighting the enlargement aspects of the EU. Don’t waste time! Our writers will create an original "The EU Enlargement Process Analysis" essay for you Create order Our objective is therefore to fully research all areas of the EU enlargement, as our question is à ¢Ã¢â€š ¬Ã‹Å"Enlargement rationale; How much bigger should the EU expand and why?à ¢Ã¢â€š ¬Ã¢â€ž ¢ Upon completion of this report the goal is to have gained a broader knowledge on the European Union (EU) as a whole and have a good understanding of current major issues. Methodology The EU enlargement process is very rigorous. In the past the European Union has undergone many rounds of enlargement (see fig 1). But to what conditions and guidelines must candidate nations comply by? The main guideline is the à ¢Ã¢â€š ¬Ã‹Å"Copenhagen Criteriaà ¢Ã¢â€š ¬Ã¢â€ž ¢ which was signed on 21st/22nd June, 1993. This states that by the time candidates join, they must according to the Folketing EU Information centre: à ¢Ã¢â€š ¬Ã…“[Have] achieved stability of institutions guaranteeing democracy, the rule of law, human rights and respect for and protection of minorities, the existence of a functioning market economy as well as the capacity to cope with competitive pressure and market forces within the unionà ¢Ã¢â€š ¬? (Folketing, conclusions of the presidency). These criterion were laid down by the heads of state and government of the member states at the European council meeting in Copenhagen in 1993 (ibid). In outline the Copenhagen Criteria can be divided into three conditions, which form the minimum entry requirements, before a country is considered for EU membership. These are: The political criterion i.e. democracy, rule of law, human rights and respect and protection for minorities. The economic criterion i.e. a functioning market economy and must be capable of withstanding the pressure of competition and market forces in the European Union. The criterion presupposing the ability to incorporate one entire body of laws and regulations of the EU à ¢Ã¢â€š ¬Ã¢â‚¬Å" the à ¢Ã¢â€š ¬Ã‹Å"aquis communautairÃÆ' ©Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ (Source à ¢Ã¢â€š ¬Ã¢â‚¬Å" Folketing EU Information centre) The country must be able to assume all the obligations flowing from membership, including the aim of political, economic and monetary union (ibid). After all of these requirements, the country is à ¢Ã¢â€š ¬Ã‹Å"screenedà ¢Ã¢â€š ¬Ã¢â€ž ¢ and if approved, the Council of the European Union and its country draft a à ¢Ã¢â€š ¬Ã‹Å"Treaty of Accessionà ¢Ã¢â€š ¬Ã¢â€ž ¢. This then goes to the European Commission and European Parliament ratifications and approval. If successful after this process, the nation is able to become a member of the EU (About.com). à ¢Ã¢â€š ¬Ã…“Screeningà ¢Ã¢â€š ¬? is the first step in the negotiations stage, when considering a country for membership (EU Commission). Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s an in depth analysis of the EU laws with which the candidate country must abide by (known as the à ¢Ã¢â€š ¬Ã‹Å"aquisà ¢Ã¢â€š ¬Ã¢â€ž ¢). A screening report is then drawn up for each country (ibid). Negotiations take place at ministerial level between permanent representatives for EU countries, and ambassadors or chief negotiators for candidate countries. But why do countries want to join the EU in the first place? This question is asked by Clive Lindley of the Central Europe express (Charles Jenkins, 2000). This author quotes an American journalist as writing à ¢Ã¢â€š ¬Ã…“What does Europe want to be when it grows up?à ¢Ã¢â€š ¬? Julie Smith, Head of the European programme at the Royal institute for international affairs, also begins to explore the boundaries at which the expansion of the will be no longer feasible. She states that à ¢Ã¢â€š ¬Ã…“How [will] the EU be able to function with thirty or more member statesà ¢Ã¢â€š ¬? (Charles Jenkins, 2000). According to her, it is a à ¢Ã¢â€š ¬Ã…“problem that clearly exercised many of Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s leading politicians in 2000. 3.0 When the à ¢Ã¢â€š ¬Ã‹Å"European Coal and Steel Communityà ¢Ã¢â€š ¬Ã¢â€ž ¢ was created in 1957 it was with an aspiration to form a trading block of peace and economic prosperity. For more than half a century, the current European Union has exerted its soft power, attracting almost every country in Europe and completed six successful enlargement rounds (fig 1). (fig 1 à ¢Ã¢â€š ¬Ã¢â‚¬Å" source:à ¢Ã¢â€š ¬Ã‚ ¦) After the fall of the Iron Curtain in 1989, Central Eastern European Countries (CEECà ¢Ã¢â€š ¬Ã¢â€ž ¢s) started to show interest in applying for EU membership (EU27 on enlargement). As a result of this, the à ¢Ã¢â€š ¬Ã‹Å"Copenhagen Criteriaà ¢Ã¢â€š ¬Ã¢â€ž ¢ was set out in December 1993 declaring the requirements that any potential country wishing to join the EU, would need to meet. This was the first time the EU had made a clear commitment to enlargement, and provided Europe with evidence of their engagement in becoming a bigger and more influential trading block (Lippert et all 2001). Since then, as shown in the timeline, the EU has expanded substantially, and includes today a total of 27 member states. This leaves only 14 European countries (excluding Russia) as non members, four of which are candidate countries, five potential candidates, two who have been declined membership, two with an ENP Action Plan and one with not many EU relations. The size of any further EU enlargement is therefore confined by the borders of Europe and the enlargement rationale, is determined by the economic opportunities and the promotion of security in these 12 remaining countries (Nugent 2004). 4.0 In this part of the report we are going to discuss the economic side of the EU enlargement. Firstly we will be taking a more statistical approach in evaluating the economy. We will then take some candidate countries, and discuss what will happen if they join the EU. Since 1994, when the 10+2 candidate countries was selected they have had significant progress in their economy, they have gained an average growth of 1.3/2.1% GDP per year in between 1994-2004 (European Commission, 2001) but more importantly their GDP would have reduce by 0.1% if they was not chosen as candidate countries( Maliszewska 2003). This showed that the economy was developing quickly, many factors contributed to this including Foreign Direct Investment (FDI), imports and exports. Intra trading plays an important part in EU enlargement allowing companies to take advantage of comparative advantages in new Member States and candidate countries. Intra trading has increase from only accounting for a third of EUà ¢Ã¢â€š ¬Ã¢â€ž ¢s trading in 1960, EU-6, to over 70% of EUà ¢Ã¢â€š ¬Ã¢â€ž ¢s trade in 2007, EU-25. Intra trading encourages competition, and enhances productivity and efficiency within the EU. With additional new Member States the EU is now the largest trading bloc importing and exporting 16.7% and 18.8% respectively, where as the US is only exporting 11.1% and importing 17.4% (IMF, EUROSTAT 2009). This gives the EU more power when discussing trade policies at the WTO and more influence on the global economy. FDI plays an important part of EU enlargement and the new Member States GDP growth because an increase of FDI would increase the level of investment, employment and productivity. Breuss (2009) estimated that FDI inflows gave the new States and Member extra growth of 1.75 % GDP on average from period 2000-2008, moreover Bulgaria and Romania could gain an additional 0.5% GDP up to 2020. But other research has shown even though the candidate countries can attract high level of FDI they might not necessarily be able to maintain it, for example in years 2001 and 2002 Cyprusà ¢Ã¢â€š ¬Ã¢â€ž ¢s FDI inflow rate actually fell by over half and in Malta FDI was actually reversed. Using Bosnia and Herzegovina as an example if they were to become a member of the EU, the old Member States might have more confident to invest in them, thus rising their FDI rate and unemployment rate, which are the two main underlying issues relating to the economy factors although some issues has to be resolved first like distorted wages setting and low labour mobility which are both halting job creations and the labour market. Also in Albania unemployment rate is high due to the lack of health and safety regulations which could drive foreign investors away, even though they have currently approved for a strategy for health and safety it will be awhile before it will fully take effect. From these 2 examples it shows that even though candidate countries have the economy benefits of an EU member such as free trade, but with different underlying issues in each country preventing them from further economic growth it will be a long time before any candidate countries are near the level of expansion. Therefore in conclusion from the economic overview and evidence I think that it is too early for talks about enlarging the EU further and with the 2008 global recession still in effect I think that even if the EU was to expand it would not be in short future and they will have to be extremely careful with the next enlargement. 5.0 This part of the report is going to be discussing the possible benefits, conflicts and problems that enlargement may cause to the citizens of the EU, the existing member states of the EU and the EU at a global level. In the past, the citizens of the EU didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have as much freedom or possibilities to travel freely as they do now. But since the events of à ¢Ã¢â€š ¬Ã…“the fall of the iron curtainà ¢Ã¢â€š ¬? or in any of the EU enlargement rounds, more citizens have agreed that the living standards in the Central and Eastern Europe has improved and that the changes from these events have brought more freedom to everybody within Europe (View on European Enlargement à ¢Ã¢â€š ¬Ã¢â‚¬Å" Analytical Report). However some citizens have voted that they feel more insecure after enlargement and believes that it has contributed to redundancies and job loss in their country (View on European Enlargement à ¢Ã¢â€š ¬Ã¢â‚¬Å" Analytical Report). For instance, in Britain, over the past 2 years 139, 000 immigrants have found jobs where as the number of British workers have dropped by 654, 000 (The Daily Mail) also critics say that the pressure from high levels of immigration on housing, public tra nsport, water and energy is highly damaging (The Daily Mail). So it seems that enlarging would mainly benefit the citizens of the CEECà ¢Ã¢â€š ¬Ã¢â€ž ¢s more than the original EU15à ¢Ã¢â€š ¬Ã¢â€ž ¢s citizens as they are able to freely move within the EU and are able to find work elsewhere. Enlarging the EU may abolish arguments and disputes between conflicting countries, and could mean that they will have stronger relationships in the future i.e. Charles de Gaulle, who was French President at the time opposed the UKà ¢Ã¢â€š ¬Ã¢â€ž ¢s application in both 1961 and 1967 because he believed that the UK was going to attempt to thwart his desire to place France at the centre of the European stage (European Union Enlargement). When France changed their President in 1969 to Georges Pompidou, the UK was finally accepted into the EU for full membership (BOOK). Now in 2010 with France electing a new President, he and the Prime Minister of the UK have joined forces and have both signed a Defence Co-Operation Treaty (MoD), this shows positive progress of enlargement and that it could build a stronger EU. At the core of the EU is the à ¢Ã¢â€š ¬Ã…“single marketà ¢Ã¢â€š ¬?, the aim of it is to allow all member states to be able to trade fairly and communicate with each other with ease (Business Link), and if trades are successful it will build trust and reliability between countries à ¢Ã¢â€š ¬Ã¢â‚¬Å" which would build stronger relationships within the EU. Enlarging would mean more members to trade with, more communication across the globe and in past events and has effectively shown an increase in the EUà ¢Ã¢â€š ¬Ã¢â€ž ¢s weight in world politics à ¢Ã¢â€š ¬Ã¢â‚¬Å" also making it a stronger world power (PDF). Sometimes in the EU, there will be problems that canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be resolved, this may make some members want to leave the EU and propose a referendum. For example, each member state is allocated a certain number of seats within the European Parliament (EP), which effectively means how much influence they have within the EU. In 2004 Denmark had 16 seats before the EU became the EU25, after they enlarged Denmarkà ¢Ã¢â€š ¬Ã¢â€ž ¢s seat allocation had decreased to only 14 (book), enlarging again could mean that they would lose even more seats in the EP and more influence within the EU altogether, they may not be very happy about this and could propose a referendum as they may feel that they are being treated unfairly. In conclusion, even if one country decides to leave due to enlargement, the EU wouldnà ¢Ã¢â€š ¬Ã¢â€ž ¢t suffer that much as they would have new members coming in and would still have the other existing member states to run the EU. So this report supports the act of enlargement as it will give the EU citizens more freedom and possibilities to travel, may produce stronger relationships between countries and would make the EU a stronger world power. 6.0 This section looks at the security of the EU by analysing the major security threat to the EU today, terrorism. It aggregates the findings of past reports to make sure the safety of the EU citizens is not over looked when deciding whether the EU should expand. It will look at the following in this order- European defence and security policy (EDSP),-Organised crime (OC) and its links to terrorism,-Candidate countries progress. Due to the nature of the topics the information used is mostly of official report base as independent reports have lacked technology and resources to reference and back up their findings especially within the rarely traceable OC and terrorism domains. European defence and security policy pushes for increases in EU military cooperation and joint missions. There have been joint missions to Afghanistan to the terrorism war zones and 3200 EU personnel are currently deployed on joint missions (C.Ashton EDA bulliten 2009). Increasing cooperation at external borders are also main policies, whilst increasing links with EU police forces is also part of policies to help combat terrorism. (EU presidency report 2009) (EDA head report to council 2010) OC and links to terrorism is a major issue. Organised crime is large inside the EU and also externally, trying to enter the EU. Drug trafficking, the exploitation of human beings and illegal migration, fraud, Euro counterfeiting, commodity counterfeiting and money laundering, are all the major OC areas. (Europol OCTA report 2009). A country which the EU allows in must be able to tackle these problems because undoubtedly the Schengen Area, the abolition of the filter border control to the movement of goods, services, capital and people, facilitates criminals, because once in the territory of one member state, they can move freely to the destination of the criminal markets. (A.SACCONE 2006). (Europol OCTA2009) points out the links between OC and Terrorism. It explains that terrorism uses it for funding. A recent (SkyNews) documentary shows Middle Eastern terrorist explaining that they create funds through OC. Any expansion of the EU to a country which canà ¢Ã¢â€š ¬Ã¢â€ž ¢t handle a po ssible increase in organised crime could increase funding of terrorism, which at the moment the EU is part of fighting a war against. There needs to be emphasis on improving links between military and police forces to tackle this problem. (A.SACCONE 2006) (Europol OCTA2009) Candidate Countries progress reports analyse their current situation. In the following reports it is chapter 24 of the EU rationale which analyses Security. Croatia has set up very good training and systems to regulate borders and has started cooperating with Bosnia and Herzegovina. But Croatia lacks officer numbers to tackle OC. (Croatia progress report 2009-10). (The Former Yugoslav Republic of Macedoniaà ¢Ã¢â€š ¬Ã¢â€ž ¢s progress report 2009-10) finds that, police and military officerà ¢Ã¢â€š ¬Ã¢â€ž ¢s skill and ability levels are high and they are capable to tackle organised crime and terrorism. They can also handle borders very well, although bad internal cooperation between institutions, decreases success dramatically. In Turkey there havenà ¢Ã¢â€š ¬Ã¢â€ž ¢t been improvements in border control, tackling organised crime or investigating and tackling terrorism. There are no steps expected in the future to change this at the moment. (Turkey progress report 2009-10) Croatia and The Former Yugoslav Republic of Macedonia, have good links with Europol and EU militaries whilst Turkey has failed to do this because of its lack of data protection laws. (Candidate progress reports 2009-10) In Conclusion of this section EDSP aims to increase EU military cooperation, and links between military and police. EDSP is trying to create a more secured coordinated EU and it is presenting very possible positive steps. With increased joint military missions there may be potential increases in terrorist threats to EU members and also future EU members. OC needs to be a number one target so we can fight terror at its root. Current candidates to join the EU must be prepared to tackle OC and an increase in OC before we accept them. An increase in depth to chapter 24 before we allow them to join is needed. Turkey poses major risk without data protection laws because of the demand on links between police and military. External borders need to be regulated more to stop threats getting i whilst internal borders need better regulation to stop facilitation of OC which links to terrorism. This highlights a need for a review of the Schengen area. From a security analyses I would not expand th e EU, because the major threats have new dimensions and candidates to join are not prepared for them. 7.0 Since the negations for Turkeyà ¢Ã¢â€š ¬Ã¢â€ž ¢s accession into the EU began in 2005, rather than seeing a speeding up of the process there has been a slowing down. à ¢Ã¢â€š ¬Ã…“To date only 13 of 33 chapters of negotiations for Turkeyà ¢Ã¢â€š ¬Ã¢â€ž ¢s accession have been opened, and only one, on science and research, completed. Nineteen have been frozen, over the issue of Cyprus, or due to other objections by EU members.à ¢Ã¢â€š ¬? (Head, 2010) Since Prime Minister Recep Tayyip Erdogan was elected in 2003, he identified Turkeys EU entry as a top priority, pledging reforms to make Turkey more democratic and pluralist and bring it in line with the Unions membership criteria (www.setimes.com) However, the biggest challenge now; from those working on Turkeys EU bid is having no certainty of membership in the end. This has all but killed public enthusiasm for Turkey to join the EU. (Euro-Dialogue, 2009.) Figure . Turkish Prime minister: Recep Tayyip Erdogan Further supporting this statement was the response of Hulya Kars Lamb a 2nd year Criminology and Forensic Science student at Manchester Metropolitan University and native Turk. When asked how she felt about Turkey joining the EU, she commented; à ¢Ã¢â€š ¬Ã…“The public who are already poor will become poorer and the rich become richer. The public does not want to join the EU because everything will become more expensive, foreign people will come to Turkey, buy properties easily and this will increase house prices and lead to even more homeless people. Turkish people will move to different countries as they may feel, they will have a better life and security for themselves; this would be considered by poor and rich. Are EU members ready to open their doors for Turkish immigrants?à ¢Ã¢â€š ¬? So we can then ask will Turkey ever join the EU? 7.1 Turkey has many obstacles that they need to overcome before they can gain accession to the EU. The 2010/11 European Commission (EC) strategy report examines Turkeyà ¢Ã¢â€š ¬Ã¢â€ž ¢s application amongst other potential and candidate countries. Two of the main stumbling blocks it identifies are the unresolved issues between Turkey and Cyprus (Ugar, 1995) and secondly, the view of Member countries such as France and Germany towards Turkey joining the EU. à ¢Ã¢â€š ¬Ã…“Turkey still has not complied with its obligations as outlined in the declaration of the European Community and its member states of 21 states of 21 September 2005 and the December 2009 conclusions it does not meet the obligation of full non-discriminatory implementation of the Additional Protocol to the Association Agreement and has not removed all obstacles to the free movement of goods, including restrictions on direct transport links with Cyprusà ¢Ã¢â€š ¬? (EC, 2010) France and Germany are somewhat opposed to Turkeyà ¢Ã¢â€š ¬Ã¢â€ž ¢s application. With Turkey being a à ¢Ã¢â€š ¬Ã…“secular Islamic stateà ¢Ã¢â€š ¬? (Arikan, 2006) it raises concerns for two of the major powers in the EU. Turkey would become the first Muslim country in the EU and in their minds conflicts with the rationale highlighted in Section 3.0 in that à ¢Ã¢â€š ¬Ã…“it doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t promote security within the EU. (Nugent, 2004). In conclusion, Turkey has a long way to go before they are accepted into the EU. They need to make drastic changes in areas such as Human Rights for example. Even if they do make the major changes and meet the criteria to join the EU. Opposition may still come from the current member states and prevent them gaining full membership to the Union. We can probably conclude that Turkeyà ¢Ã¢â€š ¬Ã¢â€ž ¢s application will not be concluded in the near future. So who will be the one to bend first, Turkey or the EU? Appendices

Human Trafficking And Its Effects On Human Rights

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Educating Rita - 1570 Words

New stages of experience often bring about growth and change in one’s life. As one experiences new phases in their life, change is an implicit part of moving ‘into the world’. This is clearly demonstrated in the play Educating Rita, by Willy Russell, where Rita’s growth and change comes about with her education and experiences in her social, working-class life. The Devil Wears Prada, directed by David Frankes and an interview titled 2 of us, John van Tigglemen, also demonstrate how new stages of experience can bring about growth and change in one’s life leading to a transition into a new world. Growth and change often comes about when new stages of experience allow a transition ‘into the world’. This is illustrated in Educating Rita†¦show more content†¦When Rita returns from summer school Frank is quite surprised at Rita’s confidence and progression. Rita not only has become more confident but she has bought new second hand clothes, a symbol of her growth into the world. We are able to see this change in Rita as she fought her old-self at summer school when approached by a professor in regards to Ferlinghetti. Instead of Rita persisting to say ‘Only when its served with Parmesan cheese’ she holds back and replies with ‘Actually I’m not too familiar with American poets’. This is a clear indication that Rita has changed her ways to move into the world of education and her new life. Rita’s confidence in herself is demonstrated as she tells Frank how often she stood up during lectures and asked question s constantly. Further growth in Rita is seen when she quotes Blake, to Frank’s surprise, and it is evident that Rita has come so far. Frank paved the way for Rita’s transition into the educated world and he now finds it difficult to accept she has successfully made a transition from one world to another and no longer needs to depend on him. Jealousy begins to arise in Frank as Rita is now able to analyse and criticise which Frank does not like. 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Dissertation Research Proposal Free Essays

string(108) " utilitarian approach to ethics but that managers could also develop a deontological approach to marketing\." Dissertation research proposal Table of contents Introduction 1- Problem definition/statement 2-Research goals 3-Research objectives 4-Research hypothesis 5-Dissertation organization Chapter one: Literature review Chapter two: Research methodology -Introduction 1. Recipients of the research 2. Justification of the research 3. We will write a custom essay sample on Dissertation Research Proposal or any similar topic only for you Order Now Research Methodology 3. 1. Research problem area 3. 2. Research question 3. 3. Research objectives 3. 4. Research hypothesis 3. 5. Research design 3. 5. 1. Research philosophy 3. 5. 2. Research approach 5. 3. 3. Research strategy 3. 5. 3. 1. Survey Strategy 3. 5. 4. Research method choice 3. 5. 5. Time horizon 3. 6. Population and Sample 4. Data collection, editing, and findings 4. 1. Date collection 4. 2. Data editing 4. 3. Data coding 4. 4. Limitation -Bibliography Appendices -interview outline -Time management -outline content of literature review -Email for interview -Email for questionnaire -Introduction This section outlines the background of the dissertation. In the first chapter the researcher explains the choice of the topic and the issues. In the second, the researcher will describe the methodology used during the research process 1-Recipients of the research The primary recipients of this thesis are The Dublin Business School in Dublin Through Mr. Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject According to Saunders et al (2012:29) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academic background The researcher has graduated 2 years ago with a Licence in Humanitarian Science; and a significant side of the science was about the ethics and its positive role on people and communities . 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment. So he has the motivation to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment: people, communication, companies†¦. The researcher is working part-time, so he has a flexible time to carry on his researc h The first chapter Literature review It is my belief that good marketing is ethical marketing. Good marketing is about satisfying and developing a long-term relationship with our customers. Caring about your customers not only results in profits, it is the ethical thing to do. Deceiving customers may help a firm’s profits in the short-run, but is not the way to build a successful business. Marylyn Carrigan,  Lecturer, University of Birmingham, Department of Commerce, Birmingham, UK 1- Marketing ethics concepts and theories Business ethics’ definition Business ethics can be defined as â€Å"a set of principles that guides business practices to reflect a concern for society as a whole while pursuing profits, Nisberg, 1988 (cited from: Maureen Kilcullen, Judith Ohles Kooistra, (1999) The shame side of marketing Of all the management fields, marketing is probably that which seems the most Contradictable when it comes to ethical aspect. As Smith and Quelch (1993, p. 188) suggest that some of the most fundamental concepts in marketing, when looked at Afresh, raise important ethical issues (cited from Klein Thomas, 2011) According to Marylyn Carrigan, et al (2005) In later years marketing thought has focused upon the subject of marketing ethics, and in the 1980s there was a flurry of activity by marketing scholars who attempted to evaluate conceptually the nature and role of marketing ethics. Moreover, Carrigan (2005) gave many examples of scholars discussed the issue, such as, Ferrell and Gresham (1985) developed their contingency framework to evaluate ethical decision-making in a marketing organisation, Hunt and Chonko (1984) conducted their survey on ethical dilemmas for marketing managers, and the ethical problems faced by marketing researchers. Marketing ethics philosophy Ethical marketing is about whether firms marketing decision is morally right or wrong. The morality of the marketing decision can include any part of marketing from advertising to the pricing of product or service, to the sourcing of raw materials. Like many authors, Beauchamp (1980) divided the major philosophical trends in ethics into two categories; the utilitarian approach and the deontological approach. In the utilitarian approach, the notion of ethics is related to the consequences of an action. According to this approach, the manager will attempt to produce the greatest possible amount of positive value or the smallest possible amount of negative value for the consumers affected. In the other side, the deontological approach, based on the work of the philosopher Emmanuel Kant, this approach does not consider so much the consequences of an act, but pays a lot of intention to the manner in which the act is performed (cited from Jacques Nantel et al, 1996). Definition is the problem According to Peter Drucker (1973) marketing is a discipline which provokes much debate. Very often, this controversy is linked to a lack of understanding of what the actual definition of marketing is. One definition of marketing, very often used is: â€Å"Marketing is human activity directed at satisfying needs and wants through exchange process; Kotler and Turner, 1981(cited from Jacques Nantel et al 1996) Jacques Nantel et al (1996) suggests that The most striking feature of this definition is its almost entirely utilitarian aspect, If we apply foundations of the utilitarian approach in ethics, one knows that an action is only ethical if it maximizes the positive consequences for the greatest number of people while at the same time minimizing negative consequences to the smallest number. An interesting case is that of sugar On the one hand, it is true that sugar is a product which responds to a gustatory need, but what about its medical and dental effect. Jacques Nantel et al (1996) states that In order to extend both the range and the degree of marketing ethics, several authors (Fraedrich  et al. , 1991; Laczniak and Murphy, 1985; Martin, 1985) have suggested that we take into account not only the utilitarian criterion which is satisfaction but also the means used to obtain this satisfaction. Suggesting a solution towards this issue Jacques Nantel states that marketing, by its very definition, is principally grounded on a utilitarian approach to ethics but that managers could also develop a deontological approach to marketing. You read "Dissertation Research Proposal" in category "Essay examples" The reason for this development that the consumer is no longer merely concerned with the satisfaction obtained from a product or service, but also with the way in which this product or service is obtained. Consider, for example, the boycotting of certain products (Canadian paper products by German consumer. According to Jacques Nantel points out there is much reason to believe that the marketing function will turn towards a deontological approach for the simple reason that, Today there is a more concerted attack from well-organised activists in the form of protest groups such as Greenpeace, Friends of the Earth or the UK Consumers Association. The Internet has opened up a route for international groups of consumers and interested bodies to co-ordinate their activity globally, and this can be seen in Web sites such as www. saigon. com/nike, the homepage of the Boycott Nike campaign, or www. mcspotlight. org the homepage of the McDonalds boycott. In response, large organisations that had previously believed themselves immune from such activity find themselves now having to defend themselves against their global critics on their own company Web sites. Marylyn Carrigan, Ahmad Attalla, 2001) The researcher does not see a major difference between the suggestions was produced by Fraedrich, Laczniak and Murphy (the code of ethics) and Jacques’s notion, both of them are concerned regarding the means, the means should be as ethical as the aim, but the question which will be appearing and rising, who will determine these means, is it the marketing or the consumer or the law, who will judge these means by saying there are ethic al or not. 2-The negative effect on marketing for ignoring the safety, health, and the environmental standards in children soft drinks Your brand is your lifeblood If we foul up with consumers, we do our industry considerable damage. If you put out unsafe products you will be found out, somebody will get hurt, and you will get a massively bad reputation. If you openly exploit children and you mislead children, you will be found out. We go over and above to make sure that our products are built, manufactured in the right way, because if we don’t, we lose forty or fifty years of all the hard work that we’ve built up in actually establishing these brands, because they are our lifeblood. We don’t do anything that would leave us open to suspicion, because it is not worth it; we don’t need to operate that way. We’ve built our reputation on doing things the right way, so we don’t do anything by the back door Stephen Hogan (2007) -Marketing ethics or pay the price There is evidence that companies do suffer commercially from boycotts, Shell were estimated to have lost between 20 per cent and 50 per cent of their sales during the Brent Spar boycott (Klein, 2000), and the Nestle boycott is said to have cost the firm $40 million (Nelson-Horchler, 1984). Gelb (1995) argues the power of consumer boycotts is increasing. . It has also been found that 44 per cent of the British public have boycotted a product for ethical reasons in the last 12 months (Mason, 2000). Marylyn Carrigan, Ahmad Attalla, (2001) Marketers are encouraged to behave in an ethical manner because information about a firm’s ethical behaviours is thought to influence product sales and consumers’ image of the company (Mascarenhas, 1995). A recent MORI poll commissioned by the Co-operative Bank in the UK suggests that one-third of consumers are â€Å"seriously concerned† with ethical issues (Mason, 2000). Within the past year, over half had bought a product or recommended a company on the basis of its ethical reputation. Smith (1995)  argues that we are now living in the â€Å"ethics era†, whereby society’s expectations of marketers have changed and we face challenges to basic marketing assumptions. Consumers are better informed, more educated and awareness is greater of consumer rights and product requirements at least in western society. Legislation has also played a part in raising consumer expectations of marketing behaviour used at the prospect of such uncharted territory -Marketing ethics or you loss long-term prospects Two Studies of scientific literature showed that ethics in the Marketing system is very important and in order to ensure good long-term prospects of the organization, it is necessary to maintain a high level of organizational moral. Ethical decisions stimulate public confidence and allow creating a favourable image of the organization, to maintain good relationship with market partners; they also increase competitiveness and the effectiveness of the marketing program (Vysniauskiene, V. Kundrotas (1999) -Four reasons to join marketing ethics Stanton, M. J. Etzel, B. J. Walker pointed out four main reasons Why marketing specialists must behave ethically: First reason; is that ethical marketing may help to increase a declining trust of society. Marketing prestige in the eyes of many people is down. Doubtful activities that are periodically made public also add to problematic issues of consumers. Despite its manifestation only in a small marketing share, reputation of all marketing specialists does suffer. So, it is very important to business leaders to demonstrate ethical responsibility assuredly. Second reason, why marketing specialists must behave ethically is that such behaviour may allow bypassing an increasing regulation of the Government. Apathy, resistance or evidence of unethical behaviour in business Directly increases a possibility of the Governmental regulation. Third reason; ethical marketing helps to regain public confidence Fourth reason, ethical behaviour allows organizations to preserve their image. The second chapter The research Methodology -Introduction 1-Recipients of the research The primary recipients of this thesis are The Dublin Business School in Dublin Through Mr. Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject According to Saunders et al (2012:29) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academic background The researcher has graduated 2 years ago with a Licence in Humanitarian Science and a significant side of the science was about the ethics and its positive role on people and communities 2. 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment. So he has the motivation to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment: people, communication, companies†¦. The researcher is working part-time, so he has a flexible time to carry on his research 3. Research Methodology 3. 1 Research problem area Kumar (2011:48) argues that drawing up research problem is the most critical part of the research process, and the reason for this is because the quality and relevance of research rely on it The topic of the thesis has been chosen according to Saunders’s guidelines. According Saunders, et al (2012:28) attributes of a good research topic should: -Fulfil your examiner’s requirements -Something you are able to deal with and enhance your creativity – develop your research skills The researcher should: – Have enough time, money, and resources for proceeding -Be able to link his topic to academic theories -Have access to information he needs The research problem area of this dissertation is about two main subjects: – Marketing ethics n children soft drink – The negative effect on marketing for ignoring Health, safety, and environmental standards The major goal is to study and analysis the negative side on marketing for ignoring safety, health, and environmental standards in children soft drink and how marketing should response to this ethical issue. 3. 2. Research question Saunders et al (2012:40) argues the researcher should developed clear conclusion from the data he gathered so that he can introduce research quest ion. The question must be involved enough so that can generate the required standards of the project The research question for this dissertation is: To what degree ignoring health, safety, and environmental standards in children soft drinks affecting the Marketing, and how Marketing should response to this ethical issue? 3. 3. Research objectives Kumar (2011) declares that the main objective is a general statement of the study and statement of the main associations and relations that you search to find and track down. The sub objective is the certain parts of the topic that you want explore within the main framework of your study. According to Saunders (2012) writing useful research objectives requires: -Transparency: the meaning of the objectives is clear Specificity (the aim of the objectives is clear and understood – Relevancy: the objectives linked to the research questions) – Interconnectivity: objectives explain the research process from the beginning to the conclusion – Answerability: the result of the research is achievable – Measurability: the aim of the research objective will be clear when i t is achieved The general objectives are: -To measure the level of negative effectiveness of ignoring marketing ethics in children soft drink -To define marketing ethics -To understand marketing ethics To explore how consumer react towards the ethical marketing issues -To determine if the marketing has responsibility in this ethical issue or not -To explain how marketing professionals should respond to tackle this ethical problem -To determine the advantages of applying ethics in marketing ethics The personal objectives are: * To learn how to set up a Master Level Dissertation * To learn more about marketing ethics and health and health and safety in children soft drink * To learn how to set up an interview * To improve the researcher knowledge regarding Qualitative and quantitative research * To validate the dissertation . 4. Research hypothesis According to Grinnell (1988:200) â€Å"A hypothesis is written in such a written in certain way that can be proven or disproven by valid and reliable data- it is in order to obtain these data that we perform our study† (cited from Kumar 2011:83) Kumar (2011) also defined couple of considerations to keep in mind when constructing a hypothesis: * A hypothesis should be simple, specific, and clear * A hypothesis should be capable of verification * A hypothesis should be related to the existing body of knowledge * A hypothesis should be operationalisable; it can be expressed in terms that can be measured Figure one: the process of testing Hypothesis Source: Kumar (2011) Research Methodology Phase 1| | Phase 2| | Phase 3| FormulateYour hunch or assumption| | Collect the requireData| | AnalysisData toDraw conclusion about that hunch- true or false| | | | | | The hypotheses set up for this dissertation are: H1: Ethical marketing is about whether firms marketing decision is morally right or wrong H2: Marketing ethics is significantly rising within marketing organization H3: Marketing ethics is facing serious problems H4: Ignoring marketing ethics will have negative effect and damage on marketing H5: Taking care of marketing ethics would lead to positive impact on the marketing H6: The numbers of consumers who have some concern about the negative consequences of marketing are increasing 3. 5. Research design Saunders et al, (2012:159) describes the research design as the general plan of how the researcher will go about answering your research questions. Saunders et al, (2012) pointed out three types of research design: * Exploratory studies Descriptive studies * Explanatory studies For my dissertation, it will be used two types of research design: exploratory and Descriptive Exploratory studies: is valuable mean to ask open questions to discover what is happening, also it is useful if you wish to clarify your understanding of problem. One of its advantages that it is fixable and adaptable to change Descriptive studies: the object of this study is to gain an accurate profile of events, persons or s ituations (Saunders2012) 3. 5. 1 Research philosophy According to Saunders (2012) there are three major ways of thinking about research philosophy: * Epistemology: positivism-realism-interpretivism * Ontology: Objectivism-subjectivism * Axiology The research philosophies have been chosen for this research positivism. According to Gill and Johnson (2010) if your research philosophy reflects positivism then you prefer collecting data about an observation reality and search for regularities and casual relationships in your data to create generalizations like those produced by scientists (cited from Saunders, 2012) 3. 5. Research approach According to Saunders (2012) there are three types of research approach: The deductive approach: It is a dominant research approach in the natural science, a theory and hypothesis are developed and a research strategy Designed to test the hypothesis Blaikie (2010) lists six steps of the approach’s process 1- Put forward a hypothesis or set of hypotheses to form a theory 2- By using existing literat ure, deduce a testable proposition 3- Examine the logic of the argument, compare the argument with existing theories to notice any advanced understanding. If it does, then continue 4- Test the logic by collecting appropriate data to measure the concepts and analysing it 5- If the result of the analysis is not consistent with the premises, and then the theory is false 6- If the result of the analysis is consistent with the premises then the theory is corroborated (cited from Saunders, 2012:145) -The inductive approach – The abductive approach For this project, the best approach is the deductive approach because the researcher uses existing theories and models to find data in order to check his hypotheses and explain the different phenomenon . 5. 3 Research strategy According to Saunders (2012) the key to your choice of research strategy is that you have to achieve a reasonable level of coherence through your research design which will enable you answer your research questions and meet your objectives. Moreover, Saunders describes eight types of research strategies: – Experiment – Survey – Archival Research â €“ Case Study – Ethnography – Action Research – Grounded Theory – Narrative Inquiry For this project, the researcher will combined two different strategies: a survey strategy and Interview 3. 5. 3. 1. Survey Strategy According to Saunders et al (2012) Survey using questionnaires is popular. Survey strategy allows you to collect quantitative data which you can analyse using descriptive and inferential statistics. Also can suggest possible reasons for particular relationships between variables and produce models of these relationships. According to Burns et al (2006) there are five advantages of Survey: – Surveys provide for standardization – Easy to administer – Help to uncover unseen data – Easy to analyse – Reveal subgroup differences For this research, the questionnaire will be administered in person. Saunders et al (2012) stated that Survey is used for exploratory and descriptive research. In this project, the questionnaire will be administered to adult population (over 18) for knowing the level of negative effect on marketing for ignoring health, safety, and environmental standards in children soft drink, and what marketing should response to this ethical issue Saunders (2012) mentioned some advantages of using survey strategy: – gives more control over the research process – Low cost – Data collected is less wide-ranging – Limited questions number – Allowing easy comparison – Easy to explain and understand 3. 5. 3. 2. Interview According to Saunders (2012) there are three categories of interview -structured interview, identical set of questions (standardised) -semi-structured interviews; interviews are non-standardised, the researcher will have a list of themes and some key questions to be covered -unstructured interviews; you use it to explore in depth a general area in which you are interested This researcher in this project will take non-standardised interview (semi-structured and unstructured interviews) According to King (2004) unstandardised interviews referred as qualitative research interviews (cited from Saunders 2012) The researcher will take face to face interview and one to one, in public places for consumers. 3. 5. 4 Research method choice Quantitative method; generally associated with positivism, and often used as a synonym for any data collection technique (such as questionnaire) or data analysis procedure (such as graphs or statistics) that generates or uses numerical data, Qualitative method; generally associated with an interpretive, and often used as a synonym for any data collection technique (such as an interview) or data analysis procedure (such as categories data) that generates or uses non-numerical data According to Blumberg et al, (2008: 218) in business research, qualitative as well as quantitative are appropriate for investigating business research problem What matters is not the choice between quantitative and qualitative, but the quality of the research design and how well the study is conducted This research will take both research methods Qualitative: Interview Quantitative: Questionnaire 3. 5. 5Time horizon Saunders (2012) identified two types of time horizon, and emphasis that the researcher should ask himself: Do I want my research to be at particular time? Or Do I want to be more related to dairy or events over a given period? -longitudinal: the main strength of this research is its capacity to study change and development -cross-sectional studies: The research will be the study of a certain phenomenon at a certain time. As this dissertation must be on restricted time, therefore, the time horizon will be cross-sectional study 3. 6. Population and Sample Saunders (2012) emphasise that it is impossible for you to collect or to analyse all data available to you owing to restriction of time, money, and access. Moreover S states that sampling techniques enable you to reduce the amount of data you need to collect by considering only data from a subgroup rather than all possible elements According to Becker (1998) in selecting a sample to study, it should represent the full set of cases in a way that is meaningful and which we can justify (cited from Saunders 2012) the full set of cases from which a sample is taken is called the population According to Saunders (2012) we should not assume that collecting data from every group(census)data from entire population would be more useful than collecting data from sample which represent the entire population because sampling provides a valid alternative to a According to Kinnear et al, (1996) the advantage of sampling rather than conducting a census is: – Saving money – Saving time – More accurate information – Avoiding the destruction of all element in the population According Teresa Brannick (1997) element refers to the subject in which we have a particular interest and population refers to the complete set of particular type of element 4. Data collection, editing, and findings The next step will be what to do with this information. How the information should be analysed, and proven. . 1. Data collection methods 4. 1. 1 Quantitative approach According to Saunders (2012:458) questionnaire must: – identify the form and layout – Pilot tested prior to their delivery -specify the information needed -the validity and reliability of your data dependents on the design of your questions -consider the wording of individual questions -arrange the question in the proper order 4. 1. 2 Qualitative approach In- depth interview According to Saunders (2012) the interviewer must be: -In proper appearance, -Use different types of questions, – In good behaviour -Good listening -Record data accurately -Able to deal with difficult participant Scope to summarise and understand -Open comments when the interview commences Interview advantages: – Flexibility. – Control of the interview situation. – High response rate. Interview disadvantages: – Higher cost – Interviewer bias – Lack of anonymity 4. 2. Data editing Data have to be edited, especially when they relate to responses to open-ended questions of interviews and questionnaires. In other words, information that may have been noted by interviewer or researcher in a hurry must be clearly deciphered so that it may be coded systematically in its entire. Lack of clarity at this stage will result later in confusion Sekaran (2003) 4. 2. 1. Questionnaire According to deVaus (2002) questionnaire is a method of data collection in which each person is asked to respond to the same set of questions in predetermine order (cited from Saunders, 2012) According to Malhotra et al (2006) questionnaire has three objectives: -Translate the information needed to a set of questions – Should be written to minimize demands imposed on respondents – Should minimize response error Saunders stated that questionnaire is one of the most widely used data collection method within the survey strategy. He emphasise that questionnaire should has precise data so that can answer your question and achieve your objective. Moreover, he gave some guidelines in order to maximise your response rate: -Carful design of individual questions -Clear and pleasing layout -Explanation of the purpose of the questionnaire -Pilot testing Carefully planned and executed delivery and return of -completed questionnaire The researcher followed recommendations from severa l authors in particular from Cooper (2003p456) to have the best data possible by examining answers of questions given to find, if some question were forgotten or half answered or illegibly 4. 2. 2. Semi-structured interview According to Kumar (2011) we must: -Check the data is free from inconsistencies and incompleteness -Practice for interview Kumar (2011) prefers for editing data is to examine all responses given to all the questions by one respondent at a time The researcher will use an audio tape during interview as well as hand written notes to avoid problems of editing 4. 3. Data Coding According to cooper et al (2003) coding is the process of assigning numbers and other symbols to answers so we can classify them to categories. According to Saunders (2012) all data type should be recorded using numerical codes. This enables you to enter data quickly and with few errors. It also makes subsequent analyses. He recommended using existing coding scheme as they: * Save time * Well tested * Allow comparison of your results with others These codes should be included on your data collection form as pre-set codes A code book as defined by Saunders is a complete list of all the codes used to code data variable. 4. 3. 1 Questionnaire Closed questions: To analyze quantitative data Kumar (2011:257) presented four steps: -developing a code book -pre-testing the code book -coding the data verifying the code data Opened questions: There are three ways proposed by Kumar (2011: 256) to cope with the main theme found: -To examine verbatim Reponses and integrate them with text of the report to either support or contradict the argument -to assign code to each theme and count how frequently each has occurred -to combine both meth ods to communicate findings The researcher combined methods to get the best information and to be more accurate and effective 4. 3. 2. Semi-structured interview Kumar (2011: 278) explained the process as following: -Identifying the main theme -assign cedes to the main theme -classify responses under the main theme Integrate themes and responses into the text of your report 4. 4. Limitation Qualitative research Quantitative research The references -Marketing research within a changing information, Hair Joseph et al, 2003) – Research methods for business students, Mark saunders et al, London,2012 -Marketing research, Alvin c Burns et al, New Jersey, 2006 – Basic Marketing research, Naresh K Malhotra et al, New Jersey, 2006 – Marketing research, Thomas C Kinnear, U. S. A, 1996 – Marketing research, Kumar, Gorge, 2011, third edition, London, sage publication -business research methods, Boris Blumberg et al, 2008, – Business research methods, Teresa bra nnick et al,1997,u. c. -research and writing dissertation, Colin fish, 2004,U. K -management research, Mark smith, 2008, London -Cross-Cultural Evaluation Laczniak, Gene R. , Journal of Public Policy ; Marketing, 07439156, Spring93, Vol. 12, Issue -http://www. learnmarketing. net/ethicalmarketing. htm – Marketing to children, Sharon Beder, Citation: Sharon Beder, New College Institute for Values Research, Sydney, 1998, pp. 101-111 – American Market associationhttp://www. marketingpower. com/_layouts/Dictionary. aspx? dLetter=M – The myth of the ethical consumer – do ethics matter in purchase behaviour? Marylyn Carrigan, Ahmad Attalla, (2001) Journal of Consumer Marketing, Vol. 18 Iss: 7, pp. 60 – 578 -Marketing Ethics: Onward Toward Greater Expectations. Laczniak, Gene R. Journal of Public Policy ; Marketing. Spring93, Vol. 12 Issue 1, p91-96. 6p. -Marketing ethics: is there more to it than the utilitarian approach? Jacques Nantel; William A. Weeks . European Journal of Marketing, Jan 1, 1996, Vol. 30, Issue 5 – Paul Cowell, The Marketing Review, 2001, 2, 71-87 – Marylyn Carrigan, Svetla Marinova, Isabelle Szmigin, (2005) â€Å"Ethics and international marketing: Research background and challenges†, International Marketing Review, Vol. 22 Iss: 5, pp. 481 – 493 -: Twedt, Dik Warren. Journal of Marketing. Oct63, Vol. 27 Issue 4, p48-50. 3p. Children and business: pluralistic ethics of marketers,Michelle Bergadaa, Faculty of Economic and Social Sciences, HEC – University of Geneva, Geneva, – Sharpen up your soft options. Batham, Matthew, Caterer ; Hotelkeeper; 10/14/2004, Vol. 193 Issue 4345, p70-70, 1p, 1 Color Photograph -Business of ethics, Laura P. Hartman,2005, third edition. -Business of ethics, John Fraedrich, Linda Ferrell, 4 edition,2000. -Ethics and conduct of business, John R Boatright,2006,5edition -Business ethics, Andrew Crane, 2007, 2 edition. Appendixes Appendix1 Letter as king for an Interview Dear I am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study. The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. I am asking you to help me by allowing an interview to discuss about this issue. I would like to share your opinions and ideas about the above subject the interview will take about 15 minutes. Could you please contact me or give another contact which could be able to answer my questions. Your participation is vital for the study, for my dissertation and for my graduation If you have any quiries please feel free to contact me on 0851229419 or by Email at alzleetny@yahoo. com I hope to hear from you soon Thank you for taking time to help Fawzi alshike 9 drinaghmore court Ballyogan Appendix 2 A letter asking to fill the questionnaire Dear all I am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study. The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. So I am asking for your help in completing the enclosed questionnaires which is part of my research. Your response is important in enabling me to obtain as full as understanding as possible of this topical issue. The questionnaire should only take about 5 minutes to complete. Please ensure the questions in the space provided. If you want to add further comments, please feel free to do so. Your participation is vital for the study, for my research and for my graduation. Please send me back the questionnaire to my personal Email. Pleas fill out the questionnaire by the 20 of this month. Thank you for taking time to help me. Fawzi alshike fawzionly@gmail. com Appendix 3 Outline of my literature review 1- The marketing ethics concepts and theories 2- The negative side on marketing for ignoring the health and safety in children soft drink Appendix 4 Timetable management 1 –their opinion about the health and safety in children soft drink 3- is marketing responsible for this ethical issue 4- -what should marketing do to tackle the problem – How to cite Dissertation Research Proposal, Essays

How Music Affects Concentration and Work Efficiency free essay sample

If we can find a way in which music benefits studying and comprehension, we can involve music in our studies thus enhancing the enjoyment of time studying as well as enhancing our earning abilities. Music is powerful. It has the potential to evoke emotions and personality. Because of the profound effects music has on the human race, It has been a common link been. en cultures around the world for centuries. Not only does music provide entertainment and beautiful sounds, but it has an amazing effect on memory and learning.It has been found that people who study music have better Spas and are higher achievers than those who arent involved in music. It is also true that Hungary, Japan and the Netherlands are the top three academic countries in the world and they all lace a great emphasis on music education and participation in music. With that fact, the United States should promote music education in all students and stress the importance of music from an early age when children are curious and adventurous. We will write a custom essay sample on How Music Affects Concentration and Work Efficiency or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Through recent scientific studies there has been a much greater understanding on music and it?s psychological effects.There have been countless studies performed to understand the complex correlation of the complicated brain and music. For example, in a study performed by Mark Tartan, David Harvested, and Adrian North, the men ought to examine the manipulation of the mind based on music. In the study, they played music in a gym and examined the moods through testing their subjects immediately following their workout. They offered the participants the ability to help out a charity, thus examining the affect that the music had on them. They measured two different groups, those who listened to annoying music and those who listened to uplifting music.The results revealed that the uplifting music did in fact manipulate the mind by causing the subjects to be more supportive, while the people who listened to the annoying music were short-tempered and unhelpful. Another famous study has dealt with how Mozart?s masterpieces help concentration and memorization when studying for academics. It has been found in many different studies that because of the mathematical rhythms in Mozart?s musical pieces, mental clarity is enhanc ed, therefore improving study skills. After researching this study, our group was able to construct our own hypothesis.The study also made us more hopeful that our hypothesis would turn our conclusive. An experiment performed by Teresa Leslie dealt with the effect of listening to music on work performance. She concluded that quality of work and time-on-task work was least efficient with no music. Her experiment showed that people produce more quality work while listening to music and they finish their work faster when listening to music. It also stated that work environments with music help employee moods. This study helps our experiment, but lacks the difference in music genres on work efficiency. With our experiment, we will be able to take this specific study even further by finding out what specific genre of music helps work efficiency and mood. Exploring multiple sources and studies performed by other scientists has only eloped strengthen our own experiment and shed light onto different facets of our study. With the help of outside information, we hope to provide a well constructed experiment with reliable results. From our research, we have built a vast base of knowledge on not only musics effects on the mind, but mood, tension, and other factors which could possibly hinder our experiment.The knowledge we have gained on the diverse human responses to various genres of music have helped support our belief that music can in fact have both beneficial and harmful consequences. Our study seeks to examine not only our narrowly defined question, but several broader inquiries. Walking into King Library, there are a vast number of students hard at work while tuned into their pods. In our study, we seek to examine what genre of music will be most beneficial. On a larger scale however, our study examines several broader topics and has many far reaching effects on students lives.The study will work to reach conclusions on how students can improve academic performance as well as comprehension and mental efficiency. In researching this topic, we have come across many studies that also explore the link teen music and the mind. Harvested, David, Mark Tartan, and Adrian North. The Effects of Music on Helping Behavior. Environment and Behavior 36 (2004). 10 Seep 2005 . This was an extremely beneficial study was performed on this topic by Mark Tartan, David Harvested, and Adrian North. These men sought to examine the manipulation of the mind based on music.They played music in a gym and examined the moods through testing music had on them. They had two different groups which they measured those who listened to annoying music and those who listened were exposed to uplifting music. The results revealed that the uplifting music did in fact manipulate the mind by causing the subjects to be more supportive. Weinberg, Norman . The Mozart Effect: A Small Part of the Big Picture. 7 deed. Sacramento: Regents of the University of California, 2000. One particular article we came across examined the effect of classical musics mathematical rhythms.